Hatif | هاتف

2026 Q2 Report

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Core Metrics Q2 2026

624

Active Paid Customers (+143%)

2.5K

Active Users (+213%)

1.7M

SAR Total Revenue (+287%)

5%

Brand Churn (was 7%)

2.4M

SAR ARR (+222%)

Subscription Period

45% quarterly55% annual

Call & WhatsApp Volume

575K+ calls (+346% from Q1)4M+ messages (+400% from Q1)

Growth Acceleration

Paid Active Customers

Registration

Segments & Notable Wins

Brands Trust Hatif

VVSP Permit (Initial Approval)

Product Updates

Moving from regular business phone to an advance and customizable business phone.

Calls-Only Package: A Lower-Friction Entry Point (Monthly-Quarterly-Annually)

A standalone Calls package for customers who need business voice calling, routing, and handling without the full omnichannel bundle.

Value: Opens a segment that was previously priced out of the platform and lowers the barrier to first purchase, while creating a natural upgrade path into the complete suite. Expands top of funnel without discounting the core product.

Call & WhatsApp Flow Management, Now in the Mobile App

Customers no longer need to sit at a desktop to change how their business responds. Adjusting a greeting, updating a routing rule, or launching a new flow takes a minute from a phone, which shortens the gap between deciding something and shipping it.

Claude MCP Integration: Hatif Inside the AI Workspace

Hatif is now exposed as an MCP server, letting customers connect their Hatif data and actions directly to Claude and other AI assistants, querying calls, conversations, and customer records, and triggering actions in natural language.


Internal DM: Direct Messaging Between Team Members

Team members can now message each other directly inside the workspace. Any colleague is one tap away, with internal conversations living in the same place as customer conversations rather than scattered across personal WhatsApp or a separate chat tool.

Auto-Renewal & Automatic Balance Top-Up

Subscriptions now renew automatically at the end of each cycle, and account balance tops up on its own once it drops below a set threshold. Customers configure it once and their service simply keeps running without manual payment steps.

Referral & Affiliate Program: Customers as a Growth Channel

A structured program rewarding existing customers and external partners for bringing in new accounts, with tracked links, attribution, and payout management.


In-Queue Promotional Audio: Monetizing Hold Time

Businesses can now play custom promotional messages, offers, and announcements to callers waiting in the queue, replacing generic hold sound.

Personalized IVR: Routing Driven by Customer Profile Data

The IVR menu and routing logic now adapt to the individual caller, using stored profile data, history, segment, language, open orders or appointments, to greet and route each customer differently.

Internal Extensions & Per-User Call Flows

Every user in an organization now gets their own internal extension and individually configurable call flow


Team Growth (23)

3 Marketing

5 Sales

4 Activation

4 Customer Success

1 Accounting

6 Engineering


Key Challenges

Completing the regulatory path

Our VVSP permit has initial approval, but full operation depends on finalizing licensing with CST and interconnection arrangements with telecom operators. a timeline that is only partly in our control and that gates parts of our voice roadmap.

Scaling Growth

We've managed to acquire and onboard 150 customers per month. The challenge now is how to scale this to 300 - 400 in the comming months.

WhatsApp Business API: Meta's Move to Per-Message Pricing

Meta is completing a structural shift in how the WhatsApp Business Platform is priced, from a single fee per 24-hour conversation to a charge on every delivered message. Our objective is to absorb or offset the change so that customers feel as little of it as possible.

Hiring in Riyadh

Finding high-caliber tech, marketing and sales talent within budget remains a challenge.

Q3 2026 Priorities

Q3 2026

Activation Rate

Increase the percentage of customers with at least one outbound activity per day (direct impact on churn).

Launching Monthly plan

Validating lower subscrption entery point to aquire more customers and then pushing them to upgrade.

2x Monthly Subscribers

Scale from 120 to 250 monthly new paid customers while lifting conversion rates.

VVSP License

Working with the regulator and telecom operators to bring the service live.



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